Wine Experience in Spicy

During the month of July the Spicy´s stores will be with a new campaign: Wine Experience, which will promote the world wine and matters about it, such as: cheeses, fondues, racletes and even heaters.

The stores will be involved by winter environment and refinement, with an specific view communication, beyond the support of announcements on Gula Magazine, shopwindows and the appropriate merchandising. At Morumbi, D&D and Higienópolis Malls, will have free classes about the matter. For each participate is requested an inscription in any of that stores.

Other important tool to support this campaign, was the training that happened for some salespersons and managers about the world wine, with an expert called Ricardo Bohn Gonçalves.

Spicy inaugurates store in Boutique Daslu

Last day 4 Spicy inaugurated one more store attending a public hi-exclusive, that does part a mailling of 45.000 clients registered by Daslu. For have an idea of the exclusiveness of the public that will frequent the place, the clients received na VIP card. Who doesn't have the card can visit the store, but will be necessary to pay 30 reais for the first hour of parking.

Agreement with Jean Paul rebetez, operation manager of Spicy, the store ae localized in third floor of the building, in Daslu House, with objective to position the brand on the head of this public. "We want to be joined of this consumer that does breaks d more high society and that to consume a medium one of 10.000 reais by month in appliances of the fashionlike clothes, decoration, etc", told Jean.