Shortly after arriving in Brazil from Lebanon, João Pedro Cassab, Elias Cassab and Mansur Cassab establish the company João Pedro Cassab & Companhia in Morro Grande, in the São Paulo state’s district of Rio Claro.

Jorge Cassab becomes Mansur’s partner and the company is renamed J.Cassab & Companhia. The company expands its operations to the Leme region.

New branches created in the cities of Araras, Piracicaba, São Carlos and Limeira.

The group moves its head office to the city of São Paulo and takes on new activities: importing and exporting chemicals and pharmaceutical products.

Establishment of Companhia Mercantil de Armazéns Gerais, based in the Vila Prudente region, in São Paulo, with 11 storage units to store dedicated and third-party cotton products.

Company starts operating in the Animal Technology area.

Mansur Cassab, the most innovative and ambitious of the first generation patriarchs, brings his son José Carlos and son-in-law Fábio Cutait aboard to help him manage the company. At this point, the company is already based at Alameda Campinas, São Paulo.

J.Cassab is renamed: M.Cassab

The family’s third generation joins the group. Fábio’s three sons, Mário Sérgio, Victor and André Cutait, join the company.

Creation of the Chemical Analysis Laboratory and the Nutrition & Ingredients unit.

Fábio, his wife and sons take over as sole proprietors of the M.Cassab Group. To this day, it is still a 100% domestic capital company.

Group joins the consumer goods market after opening the Kitchenware unit.

Office opened in Shanghai, China. Opening of two new business units: Household Appliances and Professional Utensils.

Opening of LEGO toy libraries at Hospital das Clínicas and Hospital Sírio Libanês – both in São Paulo.

Office opened in Buenos Aires, Argentina.

Creation of the M.Cassab Foods business unit.

Opening of LEGO Toy Libraries at Hospital das Clínicas and Hospital Sírio Libanês – both in São Paulo.

Beginning of fish hatchery operations in the municipality of Rifaina, São Paulo, managed by M.Foods.

In 2014, the MCassab Group revamped its institutional brand to make it younger and more dynamic.